Ten Findings About Facebook for its 10th Birthday

Happy Birthday, Facebook!

Over the past ten years, Facebook has added a new dimension to the social lives of over a billion people. Given its popularity, it has become the topic of a growing body of research in the social sciences. For Facebook’s 10th birthday, I collected ten discoveries this research has yielded and share brief summaries below. If you’re on Facebook, then this research applies to you! Happy birthday, Facebook!

1. Does Facebook help us feel better by fulfilling our need for social connection? The authors of one study text-messaged people five times per day for two weeks and asked people about their Facebook use and their well-being. The more people used Facebook at one time, the worse they felt the next time they were text-messaged. In addition, over the two weeks of the study, the more people used Facebook, the more their life satisfaction decreased.

Ampelmann: A traffic sign turned cult figure

source

During the past month, I have been living in Germany and conducting research at the University of Hamburg. It has been an amazing opportunity! I visited Berlin last weekend and came across a pretty unique phenomenon: a city-wide obsession with a traffic sign! It seemed like everywhere I went, I saw stores dedicated to selling merchandise featuring the “Ampelmann” (translated as “traffic light man” in German) and restaurants selling food in the shape of the Ampelmann. Berliners love him, and even celebrities like Dennis Quaid have been spotted rocking Ampelmann t-shirts. How do you get a traffic signal to become a cult figure? You ask a psychologist to design it, of course! Though the Ampelmann wasn’t intended to be such a beloved and popular symbol of Berlin, its story is a fun look at how psychology is behind even the simplest and most mundane aspects of life.

Why So Serious?* An Insider’s Guide to the Study of Smiling and Dominance

The toughest grad students at the University of Illinois
(J. Hepler & N. Segal)

Over the years, one of my favorite things to hear about in research is the initial personal events that inspired researchers to conduct their investigations into human behavior (e.g., Did your neglectful mother lead you to a study of anxious attachment?). In today’s blog post I would like to talk about the inspiration for a study I conducted last year, with my my colleague David Chen, examining what happens when a professional mixed martial artist smiles before a fight with his opponent.

When I think back to the initial kernel of inspiration for this study, two events stick out in my mind—one concerning myself and a near physical confrontation, and the other concerning a professional fighter facing perhaps the most dangerous martial artist of his generation.

Status Hierarchies: Do We Need Them?

Emile Durkheim (source)

I have been studying the topic of social status ever since I started my graduate training. That was in 2004 when George W. Bush was starting his second term as President, Clint Eastwood was busy winning an Oscar for best picture (Million Dollar Baby), and Lindsay Lohan wasn’t a punchline. In all of that time I hadn’t ever considered the question of whether society needs social hierarchies in the first place? That is, do we really need to rank ourselves in society relative to others? Is it necessary to have varying levels of power, prestige, and status in society? Or could society function quite well without differentiation based on status?

Clearly there are some good anecdotes that support the notion that hierarchy is unnecessary. For instance, there is an excellent pizza joint in Berkeley called Cheeseboard. It’s actually the Cheese Board Collective, which is owned and operated by a cooperative group of individuals who each share in the work and the profits of the business. There are no explicit status hierarchies at the Cheeseboard, and they make some pretty excellent pizza!

Unfortunately there aren’t too many other examples of groups or societies without social hierarchy. Which made me wonder: Why is that?

Friday Fun: Mad Men With Power Moves

When Mad Men started it's final fifth season on AMC, I received a good laugh when I was alerted to the hashtag #draping. The lead character of Mad Men, Don Draper (Jon Hamm), is pictured in advertisements for the popular television show sitting on a couch with his hand draped over the back of the couch, holding either a cigarette or a cocktail. It appears that fans of the popular show have taken to posing in this fashion, and then posting to tumblr.