|Who could resist?|
Here are a few of their scientifically-backed tips for making healthier food choices. Many of these tips have been put in place in lunchrooms as part of their “Smarter Lunchrooms Initiative,” but I think they can also be adapted for use at home, particularly if you are struggling with a child who has very particular food preferences.
2. Make it fun to eat healthy. Simply putting fruit into an attractive bowl, instead of a big plastic bin, increases fruit sales. Healthy may often be synonymous with boring, but you can change that pattern if you start finding fun ways to eat healthy. For example, Wansink made it fun for his daughter to eat healthy by putting walnuts in a small bubblegum machine (watch video at the end of the post to see Audrey Wansink excited about her walnuts!).
4. Make it a choice. Carrots or celery? A simple case of psychology; giving kids a choice between healthy options lets them feel like they had a say in what they ate. Feeling like we chose our food biases us towards wanting to like it. I also think its harder to say ‘no’, when the question isn’t “do you want this?” but instead, “which of these do you want?”
|Taller is better|
I posted these tips because (a) I think they’re interesting, and (b) I need to learn to resist my officemate’s cookies. But as much as these tips and tricks are being used to encourage healthy eating, cunning marketers may also employ similar tactics in the hopes of getting you to make the less healthy choice. Learning to recognize and avoid these marketing tactics may be just as important as putting them to use!
Do you have other tips you’ve heard about to encourage healthy eating? Do you know other marketing tricks that companies use to get you to choose their product?
What's Friday Fun without a video? Watch this clip of Dr. Wansink putting tip #2 into action with his daughter Audrey
Wansink, B., van Ittersum, K., & Painter, J. (2005). How descriptive food names bias sensory perceptions in restaurants Food Quality and Preference, 16 (5), 393-400 DOI: 10.1016/j.foodqual.2004.06.005
Mindless Eating by Dr. Brian Wansink